Deployed / PR firms
Listening and crisis cover, for every client.
Add a monitoring and insight practice your clients pay for, run by one analyst with the whole engine behind them.
Where it lands
Always on, and there when a story breaks.
- Every week
Listening
Brand, category and culture, read for every client.
- When a story breaks
Crisis watch
Is it cooling, where is it still hot, and what changed since the last read.
- After the peak
Reputation watch
Three reads a week, and a slide for the board.
- Before a launch
Audience voice
What people expect, in their own words, before you say a thing.
What your analyst does for you
One analyst reads it all, for every client.
Crisis watch
Up to twice a day while a story is live, to your team or straight to the client.
Daily issue tracker
One topic read every day, with what to answer first and a status on each fix.
Reputation watch
Three updates a week, a weekly report and a one-slide board update.
Comment reads
Which comments need a person, and suggested replies.
AI search
What ChatGPT and Google’s AI answers tell people about your client.
Talent radar
Who is getting attention before their price catches up, scored for each client.
Charge for it
Sell it at your rates.
You pay one monthly price for the department. What your clients pay for its work is up to you.
Its own line on a scope
Listening, competitor reads or a monthly what’s-working report, billed as a service.
Inside work you already bill
Strategy, creative and media get sharper, and worth more, with evidence behind them.
Pitches and new business
Walk into a pitch knowing more than the incumbent. Turn the brief into the retainer.
Under your name
White label: deliver every report under your firm’s name.
What it’s worth to you
Type your own numbers. Nothing leaves this page.
Example uses $5,000 a month. Your rates are yours to set.
Getting started
Ask about starting risk-free.
Your analyst starts with reports for your team and a target client. Final terms are set in your proposal.
Questions
What PR firms ask first.
Do we still need a listening tool?
Your analyst brings the engine, so your team reads finished reports instead of learning another tool.
How fast is a crisis read?
Our analysts have sent the first read the morning after the request, then up to twice a day while the story is live.
Can it go straight to our clients?
Yes, under your firm’s name. Every report can go out with your branding, and you decide what reaches the client and how you bill for it.
What does it cost?
$5,000 a month for one dedicated analyst and the whole engine. Final terms are set in your proposal.
See what your department would cover.
A short call. Tell us about your team and your clients, and we'll say plainly where it would pay off, or if it wouldn't.