A monthly report the client edits itself.
A national beauty retailer, through its social agency.
A social agency and its beauty-retail client
Monthly brand reports, a quarterly review, a sentiment read against its main rival
Monthly, with a quarterly review
January to October 2026
The challenge
The client wanted one read a month on what its audience asked for, how they felt, and what its content gave them, against its main rival, and a say in what the next one covers.
What the department delivered
- Every month
Monthly brand report
A one-page summary, then Reddit, sentiment, organic, sentiment against organic, secondary handles, retail and holiday, and six moves.
- Every quarter
Quarterly review
The second-quarter review went out in three rounds: an initial read, a detailed one and a revision.
- September
Against the main rival
A sentiment read set against the main rival’s organic social.
- After each one
The client edits the scope
The client writes what to keep, what to cut down and what to add for next month.
What the reports found
net sentiment from August to September, as a creator backlash took 35% of comments.
of “where do I buy this” questions sat under posts that never said where.
holiday posts for the main rival against the brand.
What the client received
- A monthly brand report: a one-page summary, then Reddit, sentiment, organic, sentiment against organic, secondary handles, retail and holiday, and six moves
- A quarterly review in three rounds: an initial read, a detailed one and a revision
- A sentiment read against the main rival’s organic social
- A scope for each next month, edited by the client
The outcome
The client keeps the report running month after month and shapes each next one itself.
Want a department like this for your clients?
A short call. Tell us about your team and your clients, and we'll say plainly where it would pay off, or if it wouldn't.